Campaigns

Tuition that gets you there.

“Tuition that gets you there” tells the story of any college student. Whether they are a new freshman or a working adult, I wanted to convey the message that Bismarck State College provides affordable tuition at a price that will still allow them to realize their dreams. However, BSC’s brand is bold, no nonsense, so I need to reframe the dreaminess of their goals in a way that matches our brand. “Gets you there” tells the story of any student reaching their graduation, career, financial or family goals without the fluff. Additionally, we’ve expanded “gets you there” to include other keywords, such as “Skills that get you there” or “Connections that get you there.”